Website Articles Resource Box Rules - Winning Tactics
July 24th, 2009 Subscribe To Our Feed
by Beth Scott
Let’s face it people use articles to send traffic to their websites. But if their resource box is lousy and not worded right they will get minimal, if any traffic. Thats a fact.
“So,” you ask, “what kind of resource box do I need?”
You need a resource box that is attention grabbing, heart stopping, world jolting…. Okay, so maybe thats a wee bit of an exaggeration!
What you really need is a resource box that is short and snappy that asks or tells your prospective customer to take action.
You shouldn’t make your resource box (also called an Author’s Bio, About The Author, etc…) very long. You don’t want to bore your reader with all the details of your writing career.
Sorry to sound so harsh but on the internet people want to be entertained and enlightened. They will only read what interests them.
If your article is informative and page scrolling (as opposed to page turning) then you will get a lot of people to read it, but if you lose them at the start or halfway through your resource box, you won’t be able to convert them into traffic or buyers. Why?
Simply because they will never reach any link you provide them with, they will close the page and go on to read a different article.
You can’t afford to let this happen!
So here’s what you do about it. You keep your resource box at a maximum of 5 lines long. You tell them to visit your site for more information on that subject or to opt in for their free newsletter or report.
You give them an action to take. Because as surely as you aren’t specific about what it is that you want them to do next, they definitely won’t do what you want them to.
So unless your resource box grabs them with the same intensity as your article you can kiss those prospective buyers goodbye!
Another common mistake made by newbie writers is to not make their website link an active one. This can happen when you just type www.mysite.com, instead of putting www.mysite.com, or whatever the full address is.
In most cases people are not going to bother to take the time to copy and paste an inactive link to visit your site.
So again make sure as much as you can that your link is working. It’s true that some article databases don’t provide this feature, but the majority of the article databases do.
Try going to the article site you posted your article on, as a browser instead of logging into your writer’s account. Find your article and test the link in your resource box to see if it works.
In conclusion I guess the best way to show you what I mean is to give an example. So be sure to read my resource box below 
Beth Scott
For the best way to profit online and drive targeted cash-in-hand traffic to your website using articles go to apt-publishing.org/ArticleAnnouncer/. This method works like crazy! You’re reading this aren’t you?
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SEO optimization ” Things You Need to Do Correctly
July 19th, 2009 Subscribe To Our Feed
There are so many things that you need to consider when it comes to the design of your web site. Web sites have taken over television, radio, newspaper and billboards as the primary advertising tools. In fact, you will notice that there are many companies that have websites but really offer nothing to purchase on them. They do this for the benefit of visibility. They do this because this is how people will be able to reach them. A web site will be one of the most important aspects of your business so it is best that you utilize this to its fullest potential.
There are many things that you must consider. First of all, there is the design of the site. It must be visually appealing. When your potential clients first come to the site, they must be attracted to it and this will take a great design. The second thing that you will want to consider is the functionality of the site itself. You want a site that is easy to use and navigate through. The last thing that you want is to make potential clients have to search and search just to reach the page that they need.
This is a nightmare scenario for clients. It is like getting on the phone that has an automated response. You have to keep pushing the keys on the phone for an hour just to get what you need. Finally, you will want to make sure that your site is set up for search engine optimization, or SEO. SEO is extremely important. This involves placing content in the site that is attractive not to the client, but to the search engine. The better the SEO means the better response that you will get from the search engines. SEO optimization will give you the best opportunity to reach your clients.
If you have ever looked, you will notice that when you run a query on a search engine, you will see thousands of pages of results. However, the most important page is the first page, and this is what your goal should be. You need to be on the first page of the query in order to find true success. SEO can make this happen for you. SEO optimization is how you can place your website above others and grab the most potential clients as possible. The more people that you are able to reach, the better.
Technorati Tags: Tags: affordable seo services, computer, interent, Internet Business, Internet Marketing, los angeles internet marketing, orange county email marketing, Seo, seo optimization, web, Website, website video marketing
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